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The Polaris P955 is another robotic pool cleaner with many impressive capabilities. The private label cleaner, however, will cost you more. Featuring a grey and blue plastic exterior as opposed to the cream, all the other features are the same or nearly the same. The Aquabot Rapid model is available through a number of reputable online retailers. The only differences here are the colors, availability, and price point. It features a warm cream exterior that gives it a clean and expensive look. It requires a 120VAC/60, consumes 180 watts of powers, and has a 60’ long cable. The AquaBot Breeze XLS is a robotic pool cleaner that has some nice features: power washing jets, fixed scrubbing brushes, 1 & 2 Hour Timer Settings, etc. Let’s take a deeper look at a few specific examples: In reality, there is usually a comparable model available from an e-tailer at a significantly lower price point.īecause we want to find ways to best serve our customer base, we decided to make a list of all of these private label pool cleaners and their less expensive equivalent. Under a private label, pool stores will sell pool cleaners for a premium to unsuspecting customers who have no idea there is a less expensive alternative. These products are essentially the same as existing models of cleaners already on the market and widely available through a number of online retailers, with maybe a few minor cosmetic changes (colors, etc.) and accompanying accessories (remote control or carrying caddy). Manufacturers will private label pool cleaners for different dealers and distributers with whom they have partnered. But here is what your pool store isn’t telling you. As a way to compete with the ease and convenience of e-tailers, some pool stores will partner with product manufacturers (pool cleaners in particular) to sell products that are only available through them. This tactic has also been used on more expensive products, specifically pool cleaners. This common struggle among specialty brick and mortar stores has manifested itself in the pool industry and many pool supply stores will brand their own chemicals and everyday products to be distributed exclusively on site. As a result, retail stores have turned to a few new tactics including branding products that are exclusive to their store. However, price-matching can have its negative long-term effects that result in stores not making the kind of money necessary to be successful. Providing a price-match guarantee can be risky, but instead of losing the sale, the retailer sees it as better to have a loss of revenue rather than have that money walk out of the door altogether. Ailing stores have implemented many tactics as a means to compete, like preaching “our store provides superior service,” which often falls on the ears of a generation to whom that is no longer a top priority. This can be difficult because web stores operate with lower overhead and can typically offer lower price points on the exact same products. Change is difficult and small businesses have to be comfortable embracing an “adapt or die” philosophy with the emergence of competitively-priced web stores who fill a similar need as a physical store. Traditional brick and mortar stores are becoming less and less viable, particularly those that service niche markets.
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Where we used to have to go to visit a specialty store to purchase any given item, the presence of the internet makes essentially any searchable product a click away. Fifteen years into the 2000s, the landscape has changed in the world of retail.